For that reason, the benefits of CRM systems go beyond only being a centralized place for storing data, they create a communicative, productive, and scalable environment for salespeople within organizations. Not only do CRM systems store customers' and prospects’ contact details but they also track all the touchpoints with a sales rep as well as keep tabs on the stages of deals with concise background notes. Simply put, customer relationship management (CRM) platforms help any size of business intelligently store and manage customer and prospect information. Comparison, CRM, Decisioning Platform, mySalesforce, Salesforce, SAP
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