Scroll down to see how the commercial's stunt was performed and then check out the final product. After all was said and done, it took two days to create the jump for the 30-second spot. For the jump itself, the car hit the five-foot ramp at 52 miles per hour, and it flew for 90 feet before crashing into 2,000 cardboard boxes. All of the windows were replaced with Mylar, theĪirbags were removed and ballast was added to the trunk to give the car better balance for flying. A mistaken delivery in Mumbai's famously efficient lunchbox delivery system connects a young housewife to an older man in the dusk of his life as they build a fantasy world together through notes in the lunchbox. Instead of relying solely on CGI to make the car fly, Ford threw in some good old-fashioned stunt driving for added realism.Īs in any stunt, this Fusion was modified for optimal safety and effect. Sorry, The Lunchbox (2013) isn't available on Netflix United States, but is available in a different country. In a new television commercial called Cliff, the car is shown being driven off the side of a mountain and flying through the air. Rivals disappear, we now get to see it make the newįusion fly. The five short films titled Sujata, Mehfuz, Audacity, Epilogue, and Shor were released on 12 July 2013. Ford is getting pretty creative with ad spots for the new Shorts is a compilation of five short films directed by Neeraj Ghaywan, Vasan Bala, Anubhuti Kashyap (Anurag Kashyap's sister), Shlok Sharma and Gitanjali Rao.
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